Substack is a blogging tool (an inadequate one with a poor CMS)+ Payment tool (uses Stripe)+ VC money and hype to create "excitement" and uses some white label

Substack is a blogging tool (an inadequate one with a poor CMS)+ Payment tool (uses Stripe)+ VC money and hype to create "excitement" and uses some white label service to distribute. It got coverage because star journalists joined it with eye-popping figures. Does it trickle down to others? Your luck will depend on discoverability- a mechanism which Subtack controls.