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You may have reversed the causality. Apple's brand comes from delivering great products. iPhone, Mac, Watch, AirPods, etc. all have incredible customer satisfa

You may have reversed the causality. Apple's brand comes from delivering great products. iPhone, Mac, Watch, AirPods, etc. all have incredible customer satisfaction metrics.

deleted 5y ago
[deleted]
colinmhayes 5y ago
All luxury brands make products that have incredible satisfaction metrics. That's not what makes them luxury brands. The meticulous brand image crafting is.
- exclusiv 5y ago
  If you look at Apple as if you were to acquire them (in some alternate universe where you had that financial capability), then yes I'd agree with you that their brand is their single biggest asset. However, I agree with the parent - you actually have to have great products and services that delight to become big and relevant... and stay big and relevant. This enables your sexy branding to be effective. Your sexy branding doesn't make your products and services better. It just lures consumers in, but that only works for so long unless you deliver on your promise. A brand is a promise kept as the old saying goes. This is from 7 years ago but a pretty good: The Twilight of Brands - https://www.newyorker.com/magazine/2014/02/17/twilight-brands https://www.newyorker.com/magazine/2014/02/17/twilight-brand... "the rise of brands was a response to an information-poor environment. When consumers had to rely on advertisements and their past experience with a company, brands served as proxies for quality; if a car was made by G.M., or a ketchup by Heinz, you assumed that it was pretty good. It was hard to figure out if a new product from an unfamiliar company was reliable or not, so brand loyalty was a way of reducing risk. As recently as the nineteen-eighties, nearly four-fifths of American car buyers stayed loyal to a brand." "Roku, a maker of streaming entertainment devices, has thrived even though its products have to compete with similar ones made by Apple (which is usually cited as the world’s most valuable brand)." So let's say you buy Apple (just the name and branding and nothing else) - you still aren't going to be shit without everything else. We aren't in an information poor environment. Consumers would know the brand was sold and that the quality could not be trusted.
  - pjmlp 5y ago
    In this universe about 25 years ago, being able to acquire Apple wasn't a "what if" possibility. Bad management decisions, or CEO replacements, can turn really bad, regardless of the current situation.
- SilverRed 5y ago
  Is Apple a luxury brand? Their products are priced about the same as their competitors. Just the raw value for money is often better on Apple products than on others. Every other luxury brand I know has very poor value for money.

You may have reversed the causality. Apple's brand comes from delivering great products. iPhone, Mac, Watch, AirPods, etc. all have incredible customer satisfaction metrics.

deleted 5y ago

[deleted]

colinmhayes 5y ago

All luxury brands make products that have incredible satisfaction metrics. That's not what makes them luxury brands. The meticulous brand image crafting is.

exclusiv 5y ago
If you look at Apple as if you were to acquire them (in some alternate universe where you had that financial capability), then yes I'd agree with you that their brand is their single biggest asset. However, I agree with the parent - you actually have to have great products and services that delight to become big and relevant... and stay big and relevant. This enables your sexy branding to be effective. Your sexy branding doesn't make your products and services better. It just lures consumers in, but that only works for so long unless you deliver on your promise. A brand is a promise kept as the old saying goes. This is from 7 years ago but a pretty good: The Twilight of Brands - https://www.newyorker.com/magazine/2014/02/17/twilight-brands https://www.newyorker.com/magazine/2014/02/17/twilight-brand... "the rise of brands was a response to an information-poor environment. When consumers had to rely on advertisements and their past experience with a company, brands served as proxies for quality; if a car was made by G.M., or a ketchup by Heinz, you assumed that it was pretty good. It was hard to figure out if a new product from an unfamiliar company was reliable or not, so brand loyalty was a way of reducing risk. As recently as the nineteen-eighties, nearly four-fifths of American car buyers stayed loyal to a brand." "Roku, a maker of streaming entertainment devices, has thrived even though its products have to compete with similar ones made by Apple (which is usually cited as the world’s most valuable brand)." So let's say you buy Apple (just the name and branding and nothing else) - you still aren't going to be shit without everything else. We aren't in an information poor environment. Consumers would know the brand was sold and that the quality could not be trusted.
- pjmlp 5y ago
  In this universe about 25 years ago, being able to acquire Apple wasn't a "what if" possibility. Bad management decisions, or CEO replacements, can turn really bad, regardless of the current situation.
SilverRed 5y ago
Is Apple a luxury brand? Their products are priced about the same as their competitors. Just the raw value for money is often better on Apple products than on others. Every other luxury brand I know has very poor value for money.