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You pay less than your competitors for your branded ads via quality score. But yeah, it gets competitive. You should see how much PI lawyers pay for AdWords -
by solumos 5y ago
You pay less than your competitors for your branded ads via quality score. But yeah, it gets competitive.
You should see how much PI lawyers pay for AdWords - it's bonkers. Hundreds of dollars per click.
- ryandrake 5y agoThe Slate Star Codex guy calls this a multipolar trap [1]. A market is in some equilibrium. Then, one person does something "expensive" to gain an edge on everyone else. Eventually, in order to remain competitive, everyone has to do that expensive thing, and the market settles on a new equilibrium where we're back to nobody having the edge but now everyone is paying. 1: https://slatestarcodex.com/2014/07/30/meditations-on-moloch/ https://slatestarcodex.com/2014/07/30/meditations-on-moloch/