I am the marketing director at a professional service firm. We started advertising on radio and tv about 7 years ago. The first campaign we did generated client

I am the marketing director at a professional service firm. We started advertising on radio and tv about 7 years ago. The first campaign we did generated clients at a cost of about $10,000 each. That was very expensive and we were disappointed. We kept going and we’ve seen the cost per acquisition go lower every year. After 7 years we are around 750$. Brand advertising is like a flywheel: you keep fueling it and it takes a while before it’s actually spinning. I really don’t think you can measure ROI. Especially since it helps your business in other ways too. Since we have been advertising it’s actually been easier for us to attract talent. Having a known brand is immensely powerful.