Those aren't great examples. SpaceX and Tesla absolutely have marketing in the forum of a crazy CEO that makes the news a lot. SpaceX fancy rockets gives him a

Those aren't great examples. SpaceX and Tesla absolutely have marketing in the forum of a crazy CEO that makes the news a lot. SpaceX fancy rockets gives him a platform to spew crazy shit all the time and the media loves it. Beats makes inferior products and yet has twice the revenue of Sennheiser. That's because of marketing.