I agree with you on large national/international brands; however most of the brands that I see on cable TV in the U.S. aren't similar to Coca Cola. They are a f

I agree with you on large national/international brands; however most of the brands that I see on cable TV in the U.S. aren't similar to Coca Cola. They are a fitness device that I have never heard of. They are a dry good that I didn't know existed. I would love to provide an example, but I can't remember any of those brands. The study cited by the OP has an interesting appendix [0]. It shows the depths they went to in order to conduct the study. The level of ads are also dissected into national, regional, and local ads. If you look at the final table in the study which shows all the categories of brands examined, I would challenge anyone to remember a brand or product they saw on TV related to many of them. Dough products? Eggs? Maybe I have seen an add for a paper product (top category of advertising), but I can't remember who that would be. Bounty... maybe? [0] https://onlinelibrary.wiley.com/action/downloadSupplement?doi=10.3982%2FECTA17674&file=ecta200319-sup-0001-onlineappendix.pdf https://onlinelibrary.wiley.com/action/downloadSupplement?do...