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Elon is one giant ad, and he has equity. Just because its not defined as traditional advertising, doesnt mean they dont promote the brand. They have physical ca
by scsilver 5y ago
Elon is one giant ad, and he has equity. Just because its not defined as traditional advertising, doesnt mean they dont promote the brand. They have physical car showrooms with large tesla logos. They litterally spent millions to put a tesla in space...
- 5tyuft 5y agoThis was my first thought. Elon is constantly in the news or doing some memorable stunt. Tesla absolutely advertises it's just through Elon.
- username90 5y agoHas anyone calculated how much money he saved on ads doing that? Seems like a huge efficiency advantage compared to competitors.
- thatguy0900 5y agoFrom a Google search, Elon made 11 billion last year in tesla stock options pay, while the ceo of Ford made 11 million, and in 2020, ford spent 2.8 billion on advertising. So in the viewpoint that Elon does all the advertising for them, they are paying quite a premium for it.
- reader_mode 5y agoBut the study is about TV advertising effectiveness, and the OP mentioned it being very valuable in the auto industry. I just pointed out that the hottest brand in auto industry is spending 0 on TV or any ads for that matter.