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In heavily saturated markets (notably cigarettes as the main well known case study), advertising can be more zero sum than not. No model is perfect, but the pri
by vikramkr 5y ago
In heavily saturated markets (notably cigarettes as the main well known case study), advertising can be more zero sum than not. No model is perfect, but the prisoners dilemma model for advertising is at least useful in a couple well known cases.
- fighterpilot 5y agoThe assumption being made here is that the market will remain saturated even if all advertising is pulled.