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I think its fair to say that the reasons a rocket company does not need to advertise dont apply to companies that people buy weekly/monthly on a grocery store s

I think its fair to say that the reasons a rocket company does not need to advertise dont apply to companies that people buy weekly/monthly on a grocery store shelf. Besides, the advertising budget of other government contractors/satellite companies is also close to zero. The better question is "If I ran Pepsi today - would I drastically lower the advertising budget". I'm not sure what my move would be but I don't think looking at short term ROI of TV ads would be informative.

btilly 5y ago
And yet https://cometcleaner.com/ https://cometcleaner.com/ is an enduring consumer brand that has been around for decades and does basically no advertising. A story that I remember from the 80s is that the brought in a consultant to improve sales. Rather than advertising, they opted to add one more hole to their cans. Sales went up 20%.
echelon 5y ago
> rocket company does not need to advertise dont apply to companies that people buy weekly/monthly on a grocery store shelf. Starlink? That's consumer-facing.
- handmodel 5y ago
  I think if we get to the point where they are trying to get people to switch their cell phone or internet plans - they will do more traditional tv/online advertising. That being said - I don't think a successful one-time advertising push by a completely new field speaks to the long-term benefits of it once they (presumably) become established.
sumtechguy 5y ago
Also Tesla does not 'need' to advertise, yet. It is effectively advertised by everyone for Elon for near 0 dollars. Launch a rocket (different company) the article will mention Tesla for them. Talk about saving the environment guess who gets mentioned. Talk about power needs, Tesla comes up as cars are becoming a large consumer of electricity, solar, coal, nuke, etc. His advertising is basically being done for free by companies who do not even really realize it.

btilly 5y ago

And yet https://cometcleaner.com/ https://cometcleaner.com/ is an enduring consumer brand that has been around for decades and does basically no advertising. A story that I remember from the 80s is that the brought in a consultant to improve sales. Rather than advertising, they opted to add one more hole to their cans. Sales went up 20%.

echelon 5y ago

> rocket company does not need to advertise dont apply to companies that people buy weekly/monthly on a grocery store shelf. Starlink? That's consumer-facing.

handmodel 5y ago
I think if we get to the point where they are trying to get people to switch their cell phone or internet plans - they will do more traditional tv/online advertising. That being said - I don't think a successful one-time advertising push by a completely new field speaks to the long-term benefits of it once they (presumably) become established.

sumtechguy 5y ago

Also Tesla does not 'need' to advertise, yet. It is effectively advertised by everyone for Elon for near 0 dollars. Launch a rocket (different company) the article will mention Tesla for them. Talk about saving the environment guess who gets mentioned. Talk about power needs, Tesla comes up as cars are becoming a large consumer of electricity, solar, coal, nuke, etc. His advertising is basically being done for free by companies who do not even really realize it.