I feel that there is different types of advertisement. Brand advertising isn't so much about acquiring new customers but about reassuring existing ones. Like I

I feel that there is different types of advertisement. Brand advertising isn't so much about acquiring new customers but about reassuring existing ones. Like I honestly feel car makers don't need to advertise on the web or TV, yet they do it anyway. I have the car I have and I'm not looking to buy another for 5-7 years, yet Toyota and Ford will advertise to me as if to say "I'm still here in case you change your mind." I can't imagine the ROI is particularly high, yet not doing would be worse since competitors would silence you out. At the same time M-B isn't advertising to sell you a car but to sell you the exciting lifestyle you're going to have in their car. You already bought or planned to buy their car they are only reassuring your decision.