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Also where "modern" "smart" platforms decide it's acceptable to chop up a video into a dozen slices and insert the same. exact. ad. in between each segment, cau

by ohazi 5y ago

Also where "modern" "smart" platforms decide it's acceptable to chop up a video into a dozen slices and insert the same. exact. ad. in between each segment, causing half the viewers to swear off that brand for life?

wyldfire 5y ago
I don't know if it's for a lack of bidders, or if the ads are that way by design. Some of what you're paying for is brand identification and repetitive commercials are one way to get that. Despite however annoying it might seem. The pool being advertised to will consider the advertised brand when 'Good/Service Need X' arises, whereas they likely would not without the ads.
lupire 5y ago
50% is tiny. I'd estimate most YouTube product ads only sell to <1% of the population.
015a 5y ago
Hulu is one of the worst at this, and it's astounding to me how seemingly willfully dumb advertisers can be. It makes me think that no one in this industry actually cares. You've got marketing and advertising executives commanding eight figure budgets, inventing whatever metrics they need to showcase success and protect their jobs. They pay YouTube, Hulu, Samsung, etc millions, who provide back whatever engineered metrics they need to keep getting those paychecks. You'd think there'd at least be some evidence in mapping advertising spend back to revenue, but I suspect that the platforms who can actually do this (e.g. Etsy) don't last very long or see worse advertising revenue, because it becomes startlingly obvious how poorly advertising works (especially when automated at scale). It's a house of cards, with so many people deeply invested, spending their entire careers justifying their position, that it probably wont ever change.
- sfblah 5y ago
  This is exactly the dynamic we see in my company working on search ads.
stronglikedan 5y ago
Similarly, the only game I play on my phone is a card game, and ever since I visited my company's website to check on something, our Google ad is shown between hands almost 90% of the time. I never click on it, so you'd think they'd stop showing it after the 500th time (it's been weeks since I visited the website). Is that just a ploy by Google to overcharge us for advertising?

by ohazi 5y ago

wyldfire 5y ago

I don't know if it's for a lack of bidders, or if the ads are that way by design. Some of what you're paying for is brand identification and repetitive commercials are one way to get that. Despite however annoying it might seem. The pool being advertised to will consider the advertised brand when 'Good/Service Need X' arises, whereas they likely would not without the ads.

lupire 5y ago

50% is tiny. I'd estimate most YouTube product ads only sell to <1% of the population.

015a 5y ago

Hulu is one of the worst at this, and it's astounding to me how seemingly willfully dumb advertisers can be. It makes me think that no one in this industry actually cares. You've got marketing and advertising executives commanding eight figure budgets, inventing whatever metrics they need to showcase success and protect their jobs. They pay YouTube, Hulu, Samsung, etc millions, who provide back whatever engineered metrics they need to keep getting those paychecks. You'd think there'd at least be some evidence in mapping advertising spend back to revenue, but I suspect that the platforms who can actually do this (e.g. Etsy) don't last very long or see worse advertising revenue, because it becomes startlingly obvious how poorly advertising works (especially when automated at scale). It's a house of cards, with so many people deeply invested, spending their entire careers justifying their position, that it probably wont ever change.

sfblah 5y ago
This is exactly the dynamic we see in my company working on search ads.

stronglikedan 5y ago

Similarly, the only game I play on my phone is a card game, and ever since I visited my company's website to check on something, our Google ad is shown between hands almost 90% of the time. I never click on it, so you'd think they'd stop showing it after the 500th time (it's been weeks since I visited the website). Is that just a ploy by Google to overcharge us for advertising?