I think all the stuff you describe about charisma is absolutely true in the creative mode of generating value, but there is also an extractive mode of generatin

I think all the stuff you describe about charisma is absolutely true in the creative mode of generating value, but there is also an extractive mode of generating value for which I absolutely think deepfakes could be very effective. Once an actor establishes an audience (generally through the creative mode you describe), there is still an opportunity to extract as much value as possible from the remaining good will of the fan base. This already happens with famous actors producing cheap and unpopular movies that seem to only exist to put that actor’s name and face on the poster.