Well your first round of 36 is your early adopter group which you survey, and prioritize problems/solutions. You then iterate your product with what you just le

Well your first round of 36 is your early adopter group which you survey, and prioritize problems/solutions. You then iterate your product with what you just learned. The feedback loop. Infact, Ries and Ash say you could do it with just 5 ppl. So you should be testing a new landing page or product by now, not waiting for another 64 ppl to 'signup'.