The important thing is many people WANT to reduce their consumption of this stuff but have difficulty doing so. It's a perfectly valid endeavor to provide tools

The important thing is many people WANT to reduce their consumption of this stuff but have difficulty doing so. It's a perfectly valid endeavor to provide tools or interventions that help them to do this. Not every therapeutic tool has to be backed by hard "research". There are definitely various forms of internet addiction which are growing rapidly and it appears traditional psychiatry hasn't been able to keep up. A community-based approach to address this problem for folks with common goals seems like a good idea. I don't know how I feel about this as a YC "start-up" but there's nothing wrong with the concept which at least tries to solve a real problem.