It makes zero sense for most small-to-medium companies to make any kind of end user-facing app, period (whether native or a webapp). Most small businesses' nee

It makes zero sense for most small-to-medium companies to make any kind of end user-facing app, period (whether native or a webapp). Most small businesses' needs don't call for a content pipeline substantially more complicated than a word processor, with some of them needing to be able to handle a simple form every now and then. Even in the case of online sales, does every business in the world really need a bespoke storefront? How about people publish their catalog, and then, like, 3 or 4 interoperable "shopper" apps (with preferably at least one developed in the open) can emerge to do the heavy lifting? The way it works now, where Amazon and O'Reilly and AutoZone all have to hire for developers mirrors the ridiculousness of the streaming media platforms, where just because Amazon or Disney+ or whoever has the content and Netflix doesn't, people act as if it makes complete sense that we should have to enter their dumb app and use that provider's shitty title browser and video player, instead of the user picking the app that works the way they want and using it to play from whichever catalog has the content they need.