Because they are an industry in their own. Project management is only valuable if it puts out a net positive in terms of time invested/gained. With Atlassian t

Because they are an industry in their own. Project management is only valuable if it puts out a net positive in terms of time invested/gained. With Atlassian there is a very real risk that it’s going to be a net negative that you can’t get away from because it’s slowly taken over your project management culture. What’s worse is that many talented developers simply don’t want to waste their time in the Atlassian product suite. This means you need to either offer them enough interesting work or enough money to put up with it. Project managers on the other hand likes the control, many even prefer the extensive tools to looser forms of project management. If you’re not careful this can quickly turn your organisation development culture into one that’s driven more by project managers than developers. That’s not to say that you can’t succeed with Atlassian products, because you can. It’s just that they hide the fact that managing software developers is incredibly hard, and that makes your organisation susceptible to believing that it isn’t. They also cleverly hide metrics regarding their own cost, both in terms of time and licensing, but that’s not exactly exclusive to Atlassian.