Perhaps a differentiator is, what alternative the clients-to-be have. If Amazon denies them access, that’s a huge market out of their reach. If an airline deni

Perhaps a differentiator is, what alternative the clients-to-be have. If Amazon denies them access, that’s a huge market out of their reach. If an airline denies to sell tickets, that’s seriously infringing in someone’s right to move around. If a cake maker in one town says “no”, presumably there’s lots of other cake makers around. Still not a fully satisfactory predicate but maybe explains some of the variance.