Fair question, it's a shame you're being downvoted for it. I do agree that there is no apparent profit motive to do much more than lip service and short-term da

Fair question, it's a shame you're being downvoted for it. I do agree that there is no apparent profit motive to do much more than lip service and short-term damage control, although Pegasus might start to change that, we'll see. It's important in the same way that phasing out ICE cars is important -- important for society, but unlikely to happen in a timely manner without regulation. Here's a fun strawman: the EU or California could announce limits on the sale of products relative to the number of lines of memory-unsafe code used to build them, starting in a few years.