When I worked at Audible I remember a particular hackathon where a team created a way to pay their membership to the platform in Bitcoin. The executive team at

When I worked at Audible I remember a particular hackathon where a team created a way to pay their membership to the platform in Bitcoin. The executive team at the time was made visibly uncomfortable by the idea while it was being presented. They expressed concern over the process involved in handling fraud and essentially said the business model didn't support a Bitcoin-based payments system. They even had the nerve to inquire about how accepting payments in Bitcoin benefits the customer. Needless to say, the team did not win. In fact, my team did - but we probably shouldn't have. Then the Amazon Coin [0] came out later that year, which to this day very few people actually are aware even exists. [0] https://en.wikipedia.org/wiki/Amazon_Coin https://en.wikipedia.org/wiki/Amazon_Coin