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Tim Cook's function at Apple is to take care of all the shit Steve doesn't want to be burdened with because Steve wants to spend all day obsessing on small prod
by Steko 15y ago
Tim Cook's function at Apple is to take care of all the shit Steve doesn't want to be burdened with because Steve wants to spend all day obsessing on small product details like removing unneeded buttons. Steve is a designer. Jon Ive is a designer. Tim Cook afaik is not a designer. Who's going to take the prototype home and obsess over the tiniest details?
http://www.npr.org/2010/12/30/132488837/The-Behind-The-Scenes-Partnership-At-Apple http://www.npr.org/2010/12/30/132488837/The-Behind-The-Scene...
- jonnathanson 15y agoThat's essentially why Cook will be the new CEO. No one will accept a "new Steve Jobs" in the Steve Jobs role, so trying to foist a new Steve Jobs onto the company -- and into the public eye -- would be an exercise in futility. People would rebel. People would doubt. People would question this person's every move. One slip-up or bad quarter, and people would be calling for his head; analysts would be publishing lengthy diatribes about how Apple had lost its way. Etc. Apple has some amazing designers and engineers in the likes of Ive, Forstall, etc. It doesn't need to promote one of them to the top spot in order to extract the genius from them. This is why Cook wins by default. He's a CEO Wall Street and employees will accept, and nobody's expecting him to have a Jobsian design aesthetic or artistic vision. But they're expecting his lieutenants to carry that torch while he keeps everyone and everything unified.