3 ms·
? because the IOC prints money every four years by selling geo-restricted rights in every country in the world.
by bananapub 5y ago
?
because the IOC prints money every four years by selling geo-restricted rights in every country in the world.
- jazzyjackson 5y agoI was curious just how much money they printed and found a very nicely put together pdf [0] (page 27 Olympic Broadcasting Revenue Generation) that puts it at 2 or 3 billion USD income for the summer games, and confirms that 72% of Olympic Committee revenue is broadcasting rights. For a global event, getting 50 cents per person seems like a pretty good target, but it’s a shame that a lot of people are unable to watch a lot of the sport since broadcasters pick and choose what to show. I’m sure there’s alternative revenue streams if they got creative but the doc also points out these are long term, stable partnerships where everybody’s happy (except apparently the spectators !) [0] https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Documents/IOC-Marketing-and-Broadcasting-General-Files/Olympic-Marketing-Fact-File.pdf https://stillmed.olympic.org/media/Document%20Library/Olympi...
- WhyNotHugo 5y agoDo they really raise more money by selling to a middleman rather than to consumers directly?