3 ms·

I think it's a "big splash" thing -- make enough waves all at the same time, and you'll spread to people who aren't paying attention. It's the same reason why

I think it's a "big splash" thing -- make enough waves all at the same time, and you'll spread to people who aren't paying attention. It's the same reason why the video game industry still did a bunch of press conferences all around the same time last year and this year, in place of E3 -- generate enough noise, and you start to move outside the enthusiast press and into mainstream press.

AtlasBarfed 5y ago
But you can do the same thing with six or eight weeks too, there's something to be said for being a sustained presence to draw people in. The draw of the olympics is the four year achievement, almost regardless of sport. There are so many of the competitions that could be hyped up far better than they are, and more room for backstories and more room for competition. I think NBC will punt the olympics pretty soon because of the cost, so we'll see. That combined with the cost of hosting and a dearth of bidding cities, corrections are coming. What also mystifies me is that the governing bodies for the main olympic sports don't coordinate their world championships to be in the same period in off years. They could probably capture a much larger percentage of olympic voters if the swimming and track and field champs and gymnastics champs were all scheduled close together and with awareness of each other's schedules.