Agreed! A key thing that I don't think they realised is that the free to air rights across Europe always created an intrigue among the population that fed into

Agreed! A key thing that I don't think they realised is that the free to air rights across Europe always created an intrigue among the population that fed into the youth. No matter the background of a child in the UK, for instance, they would typically have completely free access to damn near every Olympic event. That's gone now, and that's really sad.