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They can wear whatever they want....when they "compete" in their backyard, for no salary, with no one watching. But when businesses foot the bill for their act

They can wear whatever they want....when they "compete" in their backyard, for no salary, with no one watching. But when businesses foot the bill for their activities, and for the expensive infrastructure required to produce and broadcast these events to a global audience, then they can wear what generates revenue, or get another job.

krapp 5y ago
I'm sorry... you seem to be implying that the only thing generating revenue in womens' gymnastics is the sexualizing of the athletes. That's obviously not the case, so maybe you can clarify your argument?
- CapricornNoble 5y ago
  Is it the only thing? No. Does sexualization have an outsized influence? I suspect so. If you have an alternative explanation, please put forth your hypothesis. Would you agree that the net worth of individual athletes is substantially derived from advertising endorsements and sponsorships? https://www.sportsmanagementdegreehub.com/olympic-athletes-salaries/ https://www.sportsmanagementdegreehub.com/olympic-athletes-s... Look at this list of wealthiest Olympians: https://www.celebritynetworth.com/list/top-50-olympians/ https://www.celebritynetworth.com/list/top-50-olympians/ Notice that almost all of the women are figure skaters, gymnasts, or horseback riders (not a very sexualized sport, probably some interesting effects of family wealth needed to even train for it). Why are there no female power lifters raking in millions after winning a medal? I'm singling out power lifting as a sport where the women are conservatively dressed and the events are not particularly flattering to the female form. Ideally we would have access to per-event viewership data going back decades as a proxy for Olympic event popularity, ticket revenue, and advertising revenue. I could only find this article with some good graphs of overall income by source: https://www.cfr.org/backgrounder/economics-hosting-olympic-games https://www.cfr.org/backgrounder/economics-hosting-olympic-g... The bulk of which is TV. What glues eyeballs to the TV screen? We can compare viewership of 2 simple YouTube searches as a proxy: "sexiest female pole vaulters": top5 vids alone are >50M views total "sexiest female powerlifters": top10 vids are <10M views total Interestingly, the #6 result for "sexiest female Olympic gymnasts" is titled: "28 Olympians on How to get laid in the Olympic village" https://www.youtube.com/watch?v=r7UD0w13IdQ https://www.youtube.com/watch?v=r7UD0w13IdQ Even Cosmopolitan, that bastion of the misogynistic male gaze (sarc), knows what people wanna see about the Olympics.

krapp 5y ago

I'm sorry... you seem to be implying that the only thing generating revenue in womens' gymnastics is the sexualizing of the athletes. That's obviously not the case, so maybe you can clarify your argument?

CapricornNoble 5y ago
Is it the only thing? No. Does sexualization have an outsized influence? I suspect so. If you have an alternative explanation, please put forth your hypothesis. Would you agree that the net worth of individual athletes is substantially derived from advertising endorsements and sponsorships? https://www.sportsmanagementdegreehub.com/olympic-athletes-salaries/ https://www.sportsmanagementdegreehub.com/olympic-athletes-s... Look at this list of wealthiest Olympians: https://www.celebritynetworth.com/list/top-50-olympians/ https://www.celebritynetworth.com/list/top-50-olympians/ Notice that almost all of the women are figure skaters, gymnasts, or horseback riders (not a very sexualized sport, probably some interesting effects of family wealth needed to even train for it). Why are there no female power lifters raking in millions after winning a medal? I'm singling out power lifting as a sport where the women are conservatively dressed and the events are not particularly flattering to the female form. Ideally we would have access to per-event viewership data going back decades as a proxy for Olympic event popularity, ticket revenue, and advertising revenue. I could only find this article with some good graphs of overall income by source: https://www.cfr.org/backgrounder/economics-hosting-olympic-games https://www.cfr.org/backgrounder/economics-hosting-olympic-g... The bulk of which is TV. What glues eyeballs to the TV screen? We can compare viewership of 2 simple YouTube searches as a proxy: "sexiest female pole vaulters": top5 vids alone are >50M views total "sexiest female powerlifters": top10 vids are <10M views total Interestingly, the #6 result for "sexiest female Olympic gymnasts" is titled: "28 Olympians on How to get laid in the Olympic village" https://www.youtube.com/watch?v=r7UD0w13IdQ https://www.youtube.com/watch?v=r7UD0w13IdQ Even Cosmopolitan, that bastion of the misogynistic male gaze (sarc), knows what people wanna see about the Olympics.