Just because a company may have an elevator pitch, doesn't mean that's the best way to explain their business given more time, right? The elevator pitch may be

Just because a company may have an elevator pitch, doesn't mean that's the best way to explain their business given more time, right? The elevator pitch may be less detailed, or less nuanced, or simply less convincing—but it's useful because of it's brevity. A lot of topics are like this. So you need to figure out how to do what you can in the space alloted.