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I disagree, because Bottom Line Up Front. Take the straightest path to communicating intent. Word count is not important. If your intent is to make the reader
by SPBS 5y ago
I disagree, because Bottom Line Up Front. Take the straightest path to communicating intent. Word count is not important.
If your intent is to make the reader feel things with flowery language, then it's appropriate to use flowery language.
If your intent is to convey a concept, then do it ASAP and don't add anything else.
- Wowfunhappy 5y agoJust because a company may have an elevator pitch, doesn't mean that's the best way to explain their business given more time, right? The elevator pitch may be less detailed, or less nuanced, or simply less convincing—but it's useful because of it's brevity. A lot of topics are like this. So you need to figure out how to do what you can in the space alloted.
- Doxin 5y agoI feel like starting a longer pitch with the elevator pitch is probably a good idea. It gives everyone context for the details that'll follow.