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Off-topic, but their analytics for email conversion rates are going to be way off due to this post on HN: utm_medium=email&utm_campaign=Maker+Shed+Jul+21+2011
by philfreo 15y ago
Off-topic, but their analytics for email conversion rates are going to be way off due to this post on HN:
utm_medium=email&utm_campaign=Maker+Shed+Jul+21+2011
- yuhong 15y agoYea, I generally try to examine the URL before posting links on HN for that reason.
- bradleyland 15y agoYes and no. Advertisers want to know how well a particular program performs, even if it's by referral. When examining their performance in Google Analytics, and noticing that their conversion rate is atypical, they'll likely end up looking for traffic sources. Once they do that, they'll see the high number of visitors from news.ycombinator.com, and the mystery will be solved.
- panacea 15y ago...or someone in the chain will benefit from saying "see how well our email campaign worked?".
- jimktrains2 15y agoBut it did, didn't it? By sending that email that got x people to look at the page. If it were a store having a sale, they would consider it a win if people shared the sale flyer and enticed more people to come.
- tlrobinson 15y agoHopefully they're smart enough to check the Referer header.
- tlrobinson 15y agoIt appears Google Analytics isn't, by default at least: https://groups.google.com/forum/#!topic/analytics-help-basics/OYF4cTLTubA https://groups.google.com/forum/#!topic/analytics-help-basic...