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The line between product management and product marketing is definitely a gray zone and really depends on the organization, but rather than saying product manag
by redwood 5y ago
The line between product management and product marketing is definitely a gray zone and really depends on the organization, but rather than saying product managers are more focused in the architecture I think a fundamental difference is that they tend to be working much more closely with the engineers via a constant back-and-forth developing a shared understanding of what's possible, trade-offs, roadmap planning etc. Pricing is another one that in some organizations is product management led and in others product marketing.
- jollybean 5y agoSo there is definitely gray in overlap, but there are also functions which are distinct. Market segmentation is definitely marketing. Usually pricing is as well. Product Roadmap and direct links with Engineering is Product.