I can't find the video or link, but Aziz Ansari talked about this in either his book "Master of None" or one of his sketches. He basically boils it down to we'

I can't find the video or link, but Aziz Ansari talked about this in either his book "Master of None" or one of his sketches. He basically boils it down to we're becoming more non-committal because we think something better is going to come, whether its the better brunch, the better gathering, the better toothbrush (he specifically cites this example) so we can all post it on social media. It results in all of us being miserable and unable to foster undivided attention. The best thing you can do really is to not opt-in.