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>All what marketing means is to let people know, by any way that works, is that you have a thing that can help other people. What is this? The 1890s? Marketin

>All what marketing means is to let people know, by any way that works, is that you have a thing that can help other people. What is this? The 1890s? Marketing has regressed far from “letting people know”, through and beyond psychological manipulation into a world where truth and reality literally does not matter as long you market it correctly to each demographic.

France_is_bacon 5y ago
Maybe for the very largest companies, but I work in a world where companies don't even have a website because they think it is a waste of money. Where they say, "We have never done any marketing ever, why start now?". And that is the vast majority of companies. Companies with 30 or 100 people don't have 10 statisticians on staff, backed up by 20 behavioral psychologists, in order to do what you are saying. Does Facebook and Google and Fortune 500 have all these resources? Sure. Undoubtably. But I've talked to thousands of business owners this year, and, trust me, this is definitely not the case. And to repeat, this is with thousands of business owners I've talked to this year alone. Have you personally talked to this many this year? How about the last 10 years? How many business owners have you talked to, personally? Trust me, most companies that are not in the Fortune 1000 don't do this. There are over 31.7 million small businesses in the United States, according to March 2021 data released by the SBA. 90% of businesses in the U.S. are small, with less than 20 employees. Only 10% of all businesses in the U.S. employ more than 100 people.
- cannabis_sam 5y ago
  I obviously don’t have your exact experience with marketing, but I doubt that the volume of “small businesses” anyone have talked to is a useful measure. Luckily for those small businesses without statisticians or behavioral psychologists, it’s trivial to buy marketing services from a multitude of specialized providers, all the way from traditional ad companies, through guerilla marketing, social media spam and black hat seo, to more nefarious shit like cambridge analytica.

France_is_bacon 5y ago

Maybe for the very largest companies, but I work in a world where companies don't even have a website because they think it is a waste of money. Where they say, "We have never done any marketing ever, why start now?". And that is the vast majority of companies. Companies with 30 or 100 people don't have 10 statisticians on staff, backed up by 20 behavioral psychologists, in order to do what you are saying. Does Facebook and Google and Fortune 500 have all these resources? Sure. Undoubtably. But I've talked to thousands of business owners this year, and, trust me, this is definitely not the case. And to repeat, this is with thousands of business owners I've talked to this year alone. Have you personally talked to this many this year? How about the last 10 years? How many business owners have you talked to, personally? Trust me, most companies that are not in the Fortune 1000 don't do this. There are over 31.7 million small businesses in the United States, according to March 2021 data released by the SBA. 90% of businesses in the U.S. are small, with less than 20 employees. Only 10% of all businesses in the U.S. employ more than 100 people.

cannabis_sam 5y ago
I obviously don’t have your exact experience with marketing, but I doubt that the volume of “small businesses” anyone have talked to is a useful measure. Luckily for those small businesses without statisticians or behavioral psychologists, it’s trivial to buy marketing services from a multitude of specialized providers, all the way from traditional ad companies, through guerilla marketing, social media spam and black hat seo, to more nefarious shit like cambridge analytica.