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No, it suggests that people liking Damn Interesting on Facebook were already readers and that Facebook wasn't providing more than "a tiny dent" of additional tr
by cwkoss 5y ago
No, it suggests that people liking Damn Interesting on Facebook were already readers and that Facebook wasn't providing more than "a tiny dent" of additional traffic.
Facebook likes to try to take credit for 100% of the traffic they send from their platform, but seems like the people they were reaching would have gone anyways.
- sgregnt 5y agoI dont understand where does your claim come from that the users were already readers of the blog before seeing it on Facebook. It says in the article that once facebook promotions were gone, people were not able to find the content, so much so, that they would reach out to the blog years after- to asked if the blog still operates... that sounds to me like facebook identifying new core audience for the blog. Which is a great service done by an ads company.
- cwkoss 5y agoPeople who enjoyed DI liked their facebook page. Previously, this meant that those people would see DI articles on their feed. Facebook changed the algorithm so posts by pages you've liked show up rarely if they don't pay to promote them. Facebook wasn't identifying a core new audience, they were selling access to their original audience.