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Interesting, if you had more follower on facebook than any on other social media, and turns out, these are the core followers that are not abandoning you after

Interesting, if you had more follower on facebook than any on other social media, and turns out, these are the core followers that are not abandoning you after you left facebook. Wouldn't that suggest that Facebook algorithms actually did an excellent service for you and your audience? If so, my reading is that Facebook does a great job overall matching audience with content, and opening a Facebook page seems like a great move!

cwkoss 5y ago
No, it suggests that people liking Damn Interesting on Facebook were already readers and that Facebook wasn't providing more than "a tiny dent" of additional traffic. Facebook likes to try to take credit for 100% of the traffic they send from their platform, but seems like the people they were reaching would have gone anyways.
- sgregnt 5y ago
  I dont understand where does your claim come from that the users were already readers of the blog before seeing it on Facebook. It says in the article that once facebook promotions were gone, people were not able to find the content, so much so, that they would reach out to the blog years after- to asked if the blog still operates... that sounds to me like facebook identifying new core audience for the blog. Which is a great service done by an ads company.
  - cwkoss 5y ago
    People who enjoyed DI liked their facebook page. Previously, this meant that those people would see DI articles on their feed. Facebook changed the algorithm so posts by pages you've liked show up rarely if they don't pay to promote them. Facebook wasn't identifying a core new audience, they were selling access to their original audience.
DamnInteresting 5y ago
You seem to be taking a single metric out of context and using it to draw a dubious conclusion. Facebook was showing each of our posts to very few of our fans. It was hiding our posts from a lot of people who wanted to see them. Myself, I would not categorize that as 'excellent service'.
- sgregnt 5y ago
  That's my interpretation of this paragraph: > ... from scores of long-time fans who were under the mistaken impression that we had ceased all operations years ago > ...When we ask them what caused the assumption of our demise, they invariably cite the fact that our posts disappeared from their Facebook news feeds. I understand that the article is an opinion piece against facebook, but I just think that the data provided is ambiguous. Looks like Facebook did a great job showing the blog to the relevant people. So much so, that years after the people reach to author with questions where it disappeared.
  - DamnInteresting 5y ago
    One could argue that Facebook did a "did a great job showing the blog to the relevant people" years ago, before they implemented boosting (although my intuition is that it was mostly the other way around, most of our Likes were from fans of our site who subsequently liked our page). But even if that argument holds water, all of the water leaks out at the introduction of Boosting, where they began withholding our content from people who asked to see it.
    - sgregnt 5y ago
      I don't known how boosting works or what is it exactly, but judging by its name, one could assume that boosting is a zero sum game. Namely, if Facebook, for one reason or another, boosts your content, this would come at a cost to other relevant blogs that also compete for the same screen real-estate on Facebook. So it sounds natural to ask you to pay money for ads service to promote your content, that's what ads are for. It's just that reading you post it looks like, in retrospective, the anecdotal evidence that you provided, gives the impression that facebook ads actually might have worked well for you.

cwkoss 5y ago

No, it suggests that people liking Damn Interesting on Facebook were already readers and that Facebook wasn't providing more than "a tiny dent" of additional traffic. Facebook likes to try to take credit for 100% of the traffic they send from their platform, but seems like the people they were reaching would have gone anyways.

sgregnt 5y ago
I dont understand where does your claim come from that the users were already readers of the blog before seeing it on Facebook. It says in the article that once facebook promotions were gone, people were not able to find the content, so much so, that they would reach out to the blog years after- to asked if the blog still operates... that sounds to me like facebook identifying new core audience for the blog. Which is a great service done by an ads company.
- cwkoss 5y ago
  People who enjoyed DI liked their facebook page. Previously, this meant that those people would see DI articles on their feed. Facebook changed the algorithm so posts by pages you've liked show up rarely if they don't pay to promote them. Facebook wasn't identifying a core new audience, they were selling access to their original audience.

DamnInteresting 5y ago

You seem to be taking a single metric out of context and using it to draw a dubious conclusion. Facebook was showing each of our posts to very few of our fans. It was hiding our posts from a lot of people who wanted to see them. Myself, I would not categorize that as 'excellent service'.

sgregnt 5y ago
That's my interpretation of this paragraph: > ... from scores of long-time fans who were under the mistaken impression that we had ceased all operations years ago > ...When we ask them what caused the assumption of our demise, they invariably cite the fact that our posts disappeared from their Facebook news feeds. I understand that the article is an opinion piece against facebook, but I just think that the data provided is ambiguous. Looks like Facebook did a great job showing the blog to the relevant people. So much so, that years after the people reach to author with questions where it disappeared.
- DamnInteresting 5y ago
  One could argue that Facebook did a "did a great job showing the blog to the relevant people" years ago, before they implemented boosting (although my intuition is that it was mostly the other way around, most of our Likes were from fans of our site who subsequently liked our page). But even if that argument holds water, all of the water leaks out at the introduction of Boosting, where they began withholding our content from people who asked to see it.
  - sgregnt 5y ago
    I don't known how boosting works or what is it exactly, but judging by its name, one could assume that boosting is a zero sum game. Namely, if Facebook, for one reason or another, boosts your content, this would come at a cost to other relevant blogs that also compete for the same screen real-estate on Facebook. So it sounds natural to ask you to pay money for ads service to promote your content, that's what ads are for. It's just that reading you post it looks like, in retrospective, the anecdotal evidence that you provided, gives the impression that facebook ads actually might have worked well for you.