I don’t want to speak for the author, but I think the point they were trying to make can be clarified using the difference in marketing between Redis (from redi

I don’t want to speak for the author, but I think the point they were trying to make can be clarified using the difference in marketing between Redis (from redis.io) and Redis Enterprise (from redislabs.com). The former includes a description of the problems that the software solves. The latter includes a “Solutions” tab that tells CXOs how to use it in a way that makes money.