> Marketing dictates a style, context, and purpose for even the most general-purpose products. Yes, poor marketing does this. That is, focuses on features. On

> Marketing dictates a style, context, and purpose for even the most general-purpose products. Yes, poor marketing does this. That is, focuses on features. On the other hand, most people are more intereted in benefits. We are selfish. We are constantly asking, "What's in it for me?" Features are typically product or market cenric. Benefits (e.g., save time) less so. All that said, I don't really understand the benefit of comparing hacking to marketing. And I like to dabble in both.