> Their actual engagement numbers across the general population are quite good. I got to see how teenagers were spending way too much time on their smartphone

> Their actual engagement numbers across the general population are quite good. I got to see how teenagers were spending way too much time on their smartphone this summer: it was all tiktok and instagram, some twitch, and absolutely zero FB. To them FB is their parents' platform. Their parents are my friends and in my friends group nearly everybody stopped posting on FB. My father (74 y/o now) was at some point relentlessly posting on FB. He got tired of that and never uses the site anymore. I remember when FB was big, really big, among my friends and family. Now it's a complete wasteland. I don't dispute that their numbers "across the general population" are good but I just don't see where it's coming from. What's the age group still using FB? For what? Doing what? WhatsApp and Instagram, sure, people are using that a huge lot: I see that all around me. But FB? Who's still using FB? I just don't see it. Among my friends and family across several groups of age it's as good as dead. Once in a very rare while (once a year?) I log in to see if I got a private message. Then I check various long lost friends to see if they posted anything new and I see the same old picture they posted years and years ago: nothing new since. If anything people actively remove old pictures. I don't see people around me just abandoning FB: I see them abandoning it in drones and covering their tracks by deleting past posts / pictures. Now I'm not worried for FB the company: with WhatsApp and Instagram I'm sure they're doing fine. > This sounds more representative of your bubble using different platforms Sure but we're quite some to have our "bubbles" behaving the same way.