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No, marketing is the study of markets, and the study of markets is very similar to hacking. You find a need or necessity of a market and look for a solution, so

No, marketing is the study of markets, and the study of markets is very similar to hacking. You find a need or necessity of a market and look for a solution, sometimes it is even a technical solution to the need and you are properly hacking. Marketing is not sales, it is not copywriting, it is not setting a motto. This comes at the end when everything is known about a market. They are executive decisions that could be done by the marketing department, or not. Most of the time small and medium company owners contact copywriters directly for example.

sandwichinvest 5y ago
Is there anywhere that marketing is defined as "the study of markets"?
LegitShady 5y ago
The study of markets is economics. Marketing is advertising. Disagree hard.
- France_is_bacon 5y ago
  Marketing is not advertising. Disagree hard. Of course, it depends on what definitions one uses. Here's what the AMA (American Marketing Association) says that marketing is: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Advertising is one form of marketing. Advertising, generally, is print, TV, mailing, banner ads on websites. Generally speaking. Giving a talk at a trade show, writing and article for a newspaper or some kind of internet forum, cold calling, word-of-mouth, and all the rest - are not "advertising." Or market research. That's marketing, but it's not advertising, that's for sure. Competitive analysis. That's not advertising. The study of markets is economics, I agree with that, but the study of markets also pertains to marketing, clearly. One does not cancel the other. The problem is that so many people have emotional issues with marketing, not objective rational view of it. Basically, it ties into money, too - people also are irrational as hell when it comes to their own money. The two are related. Like, maybe people are pissed off at marketing, because they have problems with budgeting and holding onto their money, and buy anything that an advertisement throws in front of them. Poor self-discipline. So they blame marketing instead of themselves. I don't know, I'm not armchair psychiatrying here, but I think there's something deeper about marketing that really gets people emotionally riled up and hating it for no logical reason. I've read accounts (on reddit), where people go home and get on Amazon, and just go through and buy every single night until they run out of money for the month. Yeesh. That's a personal problem. It required a psychiatrist or therapist to solve for a person like that. Not being angry at marketing. I'm not directing this at any one person, or that it is the only reason. I'm just saying.
  - LegitShady 5y ago
    The association of advertisers came up with a beautiful definition of advertising to advertise that advertising is doing it to provide value for everyone - as if anyone with two working brain cells can’t see through such a definition as further advertising for advertising. The study of markets to advertise better is still advertising, while the study of markets to understand markets is economics. The reason people hate marketing is because they are professional liars, who claim they’re doing it your own good, like in the definition you provided, instead of ‘to make money’, which is the truth. That’s why they are hated and earn their hate.
    - France_is_bacon 5y ago
      Well, there's a lot of people who sound pretty angry about marketing, so it suggests to me that those people are emotional about it for some reason. Maybe it IS the case for them that they cannot control their spending and fall for every marketing message that comes along and overspend their money every month. In this case, I can see why those people like that would be emotional about marketing and hate marketing so much. I've never had any issue with marketing because I am very, very careful with my money and don't spend it unless I absolutely need it. Even then, I review all options - which company to purchase from, what are the alternatives, before I make a purchase. Shopping around has saved me so much money. And yes, companies are marketing 'to make money.' Of course they are. Is trying to make money immoral? Is everyone supposed to work for free? How else are companies, made up of people trying to get a salary to pay their rent or mortgage, kids education, etc, supposed to make money? There's a lot of bitterness in your message, but what I'd like to hear is what you think the alternative is. I really want to know. How should companies proceed, in order to sell their products or services, so that their employees, like you yourself, can get paid? As an example, when you, or anyone, try to get a job, the resume is an advertisement for your services. People respond to employment advertising. But what you are doing is marketing yourself. So are you and others including myself all professional liars, by your own definition? Or are we just an amateur liars? But again, what do you think companies should do to let others know that they might have a solution for some people's problems? What should they do?

sandwichinvest 5y ago

Is there anywhere that marketing is defined as "the study of markets"?

LegitShady 5y ago

The study of markets is economics. Marketing is advertising. Disagree hard.

France_is_bacon 5y ago
Marketing is not advertising. Disagree hard. Of course, it depends on what definitions one uses. Here's what the AMA (American Marketing Association) says that marketing is: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Advertising is one form of marketing. Advertising, generally, is print, TV, mailing, banner ads on websites. Generally speaking. Giving a talk at a trade show, writing and article for a newspaper or some kind of internet forum, cold calling, word-of-mouth, and all the rest - are not "advertising." Or market research. That's marketing, but it's not advertising, that's for sure. Competitive analysis. That's not advertising. The study of markets is economics, I agree with that, but the study of markets also pertains to marketing, clearly. One does not cancel the other. The problem is that so many people have emotional issues with marketing, not objective rational view of it. Basically, it ties into money, too - people also are irrational as hell when it comes to their own money. The two are related. Like, maybe people are pissed off at marketing, because they have problems with budgeting and holding onto their money, and buy anything that an advertisement throws in front of them. Poor self-discipline. So they blame marketing instead of themselves. I don't know, I'm not armchair psychiatrying here, but I think there's something deeper about marketing that really gets people emotionally riled up and hating it for no logical reason. I've read accounts (on reddit), where people go home and get on Amazon, and just go through and buy every single night until they run out of money for the month. Yeesh. That's a personal problem. It required a psychiatrist or therapist to solve for a person like that. Not being angry at marketing. I'm not directing this at any one person, or that it is the only reason. I'm just saying.
- LegitShady 5y ago
  The association of advertisers came up with a beautiful definition of advertising to advertise that advertising is doing it to provide value for everyone - as if anyone with two working brain cells can’t see through such a definition as further advertising for advertising. The study of markets to advertise better is still advertising, while the study of markets to understand markets is economics. The reason people hate marketing is because they are professional liars, who claim they’re doing it your own good, like in the definition you provided, instead of ‘to make money’, which is the truth. That’s why they are hated and earn their hate.
  - France_is_bacon 5y ago
    Well, there's a lot of people who sound pretty angry about marketing, so it suggests to me that those people are emotional about it for some reason. Maybe it IS the case for them that they cannot control their spending and fall for every marketing message that comes along and overspend their money every month. In this case, I can see why those people like that would be emotional about marketing and hate marketing so much. I've never had any issue with marketing because I am very, very careful with my money and don't spend it unless I absolutely need it. Even then, I review all options - which company to purchase from, what are the alternatives, before I make a purchase. Shopping around has saved me so much money. And yes, companies are marketing 'to make money.' Of course they are. Is trying to make money immoral? Is everyone supposed to work for free? How else are companies, made up of people trying to get a salary to pay their rent or mortgage, kids education, etc, supposed to make money? There's a lot of bitterness in your message, but what I'd like to hear is what you think the alternative is. I really want to know. How should companies proceed, in order to sell their products or services, so that their employees, like you yourself, can get paid? As an example, when you, or anyone, try to get a job, the resume is an advertisement for your services. People respond to employment advertising. But what you are doing is marketing yourself. So are you and others including myself all professional liars, by your own definition? Or are we just an amateur liars? But again, what do you think companies should do to let others know that they might have a solution for some people's problems? What should they do?