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How do you call the action of informing people in local area about the existence of a (new) product or service? It doesn't seem to fit the author's definition o
by b0rsuk 5y ago
How do you call the action of informing people in local area about the existence of a (new) product or service? It doesn't seem to fit the author's definition of "marketing".
I think the article strongly assumes an economy of abundance (like capitalism). In an economy of abundance, there's trouble selling stuff, so you need to convince people they need something. The article comes from the assumption no one wants the plain thing.
Clickbait title.
- soared 5y agoVery few people in the hn comments have a marketing degree so they were not taught that marketing has actual economic value in disseminating information so consumers can make rational choices. Many top comments on hn think that the world could exist without marketing because consumers would just automatically know about every single product ever, and never need anything new.
- convolvatron 5y agobut the purpose of advertising isn't to simply inform you of the existence of products you might already need but not be aware of. the purpose of advertising is convince you that you need to buy something whether or not it will actually cause you pleasure or make your life easier or happier in any way. advertising is not marketing, but since marketing is responsible for creating these arguably false narratives, its not much of a stretch to say that: hacking is truth - making a thing in the world that works in a new way marketting is deception - making you believe something you wouldn't otherwise for the purpose of enriching someone else
- b0rsuk 5y ago> but the purpose of advertising isn't to simply inform you of the existence of products you might already need but not be aware of. What's the term for the action?