> The customer doesn't know what they want If that were true the customer never drop you for the competition. The customer will drop you in a heartbeat. The c

> The customer doesn't know what they want If that were true the customer never drop you for the competition. The customer will drop you in a heartbeat. The customer cannot express what they want in a language you can articulate which is something amazingly different. As a product manager you need to account for that.