I like the 4-persona model Ian Cheng gives. In it, marketing is (more or less) part of Emissary’s domain, taking care of how you integrate your creation into th

I like the 4-persona model Ian Cheng gives. In it, marketing is (more or less) part of Emissary’s domain, taking care of how you integrate your creation into the surrounding world and ensure its continued existence. One of the other masks is literally called the “Hacker”, though it’s not really the opposite of the Emissary per se. All four masks are in some aspects opposite to each other and can sometimes be at odds, and yet find ways to cooperate.