The vast majority of software is not for flywheel type situations. For internal customers or in B2B settings getting the actual users and outcome owners involv

The vast majority of software is not for flywheel type situations. For internal customers or in B2B settings getting the actual users and outcome owners involved early is vital - but they are often poorly incentivized to get into the action as there are layers of business mangers etc in place that are supposed to stand in (but lack the detailed knowledge).