Meh? I mean, some marketing would definitely fit the definition of hacking that is provided here. (Ask a random person in the street if they think the most "cre

Meh? I mean, some marketing would definitely fit the definition of hacking that is provided here. (Ask a random person in the street if they think the most "creative" profession is ad man or developer.) The author confuses marketing messages with marketing, which is the act of creating those messages in the first place. That marketing messages that are specific are more effective than generic ones is a decent rule of thumb, although by no means universal either.