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What everyone forgets is how important 'notifications' on Facebook are. When making a post, many if not most residents are likely to see the update. It may even
by gibolt 5y ago
What everyone forgets is how important 'notifications' on Facebook are. When making a post, many if not most residents are likely to see the update. It may even be better than physical mailers, and I doubt many other options even compare for awareness.
A website is unlikely to get nearly any traffic, and especially not timely views for upcoming events. Emails will probably head to spam or not get read.
It shouldn't be Facebook as the default, but the simplicity of reaching most of your audience is valuable.
- calimac 5y agoRSS is the way. someone might want to build on it.
- kortilla 5y ago> and I doubt many other options even compare for awareness. Are there stats that show a Facebook post is better than email/sms for an important announcement?
- jazzyjackson 5y agoHow would you even measure that? Announcments don't really require engagement or acknowledgement. I guess you could A/B test announcing city hall events and watching for turnout?
- kortilla 5y agoExactly. You look at turnout rate and/or sample the crowd as to how they learned about it.
- mannykannot 5y ago> Emails will probably head to spam or not get read. The heavy and routine use of email in businesses 'going paperless' suggests that this claim has little basis in reality.