4 ms·
Modern ads focus on pathos and ethos. They want you to identify with a tribe/idea, they want you to feel something so you will be compelled to buy it. Look at s
by ampdepolymerase 5y ago
Modern ads focus on pathos and ethos. They want you to identify with a tribe/idea, they want you to feel something so you will be compelled to buy it. Look at some movie theatre car ads. They are all about "freedom" or "power" or "control".
For tech companies, Google product ads are always about a "smart and quirky" way of life, Apple is about privacy/connectivity/whatever the trend of day is. For Microsoft, it is productivity. For Facebook, bringing people together and empowerment.
Most of it is bull**** but it works much better than a raw summary of specifications.
- unixhero 5y agoSomeone give this man a bachelor in marketing. Bravo!
- chrisdirkis 5y agoI believe the question was more about clarifying point (c) of the grandparent. At a guess, it's the comparison to programming audio into the SNES by hand, showing a clear value proposition in comparison to the baseline.
- ant6n 5y agoYes, thank you. I thought there exist other SNES cartridges that help you make music, and this one`s better. But I guess the alternative is "program the chip". Which is definitely much more difficult.