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The point of advertising is to reach people who aren’t already your customers.
by otterley 5y ago
The point of advertising is to reach people who aren’t already your customers.
- dwighttk 5y agoA point, not the only point.
- dylan604 5y agoAdvertising is also used to keep a brand in the forefront of people's mind. Advertising evolved from selling an item/service to selling a lifestyle. There are ad campaigns that never really mention a product specifically, but just emphasize the brand. They want to ensure that even if you currently use their product, you will not just take a chance on the competitor's product because your subconcious is flooded with these re-enforcement campaigns and it becomes Pavlovian response