On top of that: personalized search is the only thing I miss from when I used Google services. It's the only case I can point to where data collection actually

On top of that: personalized search is the only thing I miss from when I used Google services. It's the only case I can point to where data collection actually benefitted the product in some small way. If I'm going to give them my data anyway, there's no way I'm turning that off. I think most likely this is a sham "privacy" feature that Google is shipping solely for PR reasons