I don't think thats true. Lots of companies aren't really innovating but just do small variations on existing solutions with nice marketing. Think about all the

I don't think thats true. Lots of companies aren't really innovating but just do small variations on existing solutions with nice marketing. Think about all the new companies we see now: ad tech, cyber security, employee collaberation etc etc. Are they all operating in unknown models? They may not have a product market fit but thats a different beast.