That's funny, because AT&T with the rotary phone and original Windows UI, both of which have stood the test of time, were results of extensive and rigorous UX r

That's funny, because AT&T with the rotary phone and original Windows UI, both of which have stood the test of time, were results of extensive and rigorous UX research. Hard numbers got the industry mainstream. Then we decided it was time to make things pretty, even at the cost of UX, and here we are. Or put in other words, metric-based was awesome, but then we decided to focus on wrong metrics.