>I think the blockers are more economic than technical. I don't see why it can't be both. I run an eCommerce website and pay $5/month to DigitalOcean for what

>I think the blockers are more economic than technical. I don't see why it can't be both. I run an eCommerce website and pay $5/month to DigitalOcean for what is basically a VPS running Wordpress and Cyberpanel (free and good cPanel alternative). The reason I'm happy to pay that $5 is because it makes a whole host of technical problems disappear. I don't have to worry about maintaining hardware or dealing with an outage if my (consumer) internet is down for maintenance. I don't have to configure my router or set up the CDN, and the bandwidth they have at these data centres is 10x what I have at home. If these technical problems disappeared, I wouldn't need to outsource the hosting to an external provider and could save myself the hosting fee. On the other hand, if cloud hosting were significantly more expensive (or if I was just running a website as a hobby and didn't care about downtime), I'd definitely spend the time learning to self-host.