Its funny how much Apple has fallen from when they were crushing it (2005-2010) in UX/design. If you compare the Windows 10 [1] vs. the OSX Big Sur [2] landing

Its funny how much Apple has fallen from when they were crushing it (2005-2010) in UX/design. If you compare the Windows 10 [1] vs. the OSX Big Sur [2] landing pages, Apples focus is on showing all the nifty apps vs why you would want to use the OS. I felt like during the time they were crushing it, their message was so much clearer. It was things like: Create things. Secure. Reliable. Simple. Rock solid Unix under the hood... etc. [1] https://www.microsoft.com/en-us/windows https://www.microsoft.com/en-us/windows [2] https://www.apple.com/macos/big-sur/ https://www.apple.com/macos/big-sur/