Because they don't want to spend $billions of their money on it. They could. Has Bezos contributed more to Blue Origin than money & some (probably very effectiv

Because they don't want to spend $billions of their money on it. They could. Has Bezos contributed more to Blue Origin than money & some (probably very effective, based on reputation) level of management? Nothing I'm aware of. Just investment & management. That's not nothing, but investing in & managing an aerospace company, and taking a ride on the rocket, doesn't make someone an astronaut anymore than investing & managing a construction company, and living in one of its buildings, makes a person an architect.